Improving the bottom line
Eroding profit margins, increasing costs, and a less than glowing online reputation. This client came to us with a portfolio of well-established properties across the UK – and a mounting number of problems, confounded by the volatile economic climate of the last few years and high OTA and affiliate commission levels. It was a case of rapidly diminishing returns for its owners.
We were appointed to devise and implement a rapid Business Recovery Plan to turn the business around. To date, the company’s direct bookings intake has increased by 36%.
Our tasks include
- A thorough review of the company’s existing business strategy.
- The appraisal of current management performance.
- Evaluate operational efficiency, standards and protocols.
- Analyse existing policies, training and development standards.
- Review Comp-Set analysis.
- Devise a new and effective sales and marketing strategy.
- Develop a resilient market mix and source of bookings.
- Better management of the portfolio’s online reputation.
- Appraise existing management team on Standards, Performance and Productivity output.
- Introduce a costs efficiency audit and management strategy.
- Deploy an effective e-commerce approach.
- Appraise existing OTA Commission Contracts and Supplier Service Level Agreements.
- Mechanised client feedback opportunities.
- Introduced proper budgets, targets, and management reporting.
- Implement a uniform system of accounts for hotels in line with industry standard financial reporting requirements.
The results? A reduced reliance on OTAs, a measurable increase in profit, a major improvement in service excellence, 92% positive client feedback and – needless to say, a much healthier bottom line.